Driving change through finance and sports

Gainbridge® has built a meaningful sports sponsorship portfolio to drive brand awareness and create an impact in communities around the country.

Latest news

United Soccer League (USL) and Gainbridge® partnership

In April 2025, the United Soccer League (USL) and Gainbridge® announced a historic, long-term partnership, making Gainbridge® the first-ever entitlement partner of a professional soccer league in the United States. As part of a multi-year agreement, Gainbridge® will become the Official Partner and Exclusive Financial Services Partner of the newly named Gainbridge Super League, a Division One professional women’s soccer league, beginning in the 2025/26 season.

Gainbridge® elevates WNBA All-Star

Gainbridge® teamed up with iconic media brand, Sports Illustrated, to host the Gainbridge® Party Powered by Sports Illustrated after the WNBA All-Star Game in Indianapolis. Gainbridge® ambassador Caitlin Clark walked the gold carpet with her fellow WNBA All-Stars and celebrities alike. The entertainment featured county singer Carly Pearce and DJ, Diplo. Gainbridge® was proud to bring a spotlight to the WNBA and the best in women's sports.

Gainbridge® signs Caitlin Clark

In 2024, Gainbridge® signed a multi-year partnership with generational talent Caitlin Clark. Clark was drafted No. 1 overall in the 2024 WNBA draft by the Indiana Fever and currently plays her home games at Gainbridge Fieldhouse. Additionally, she was named the 2024 WNBA Rookie of the Year and set the single-season rookie assists record.

Driving a better tomorrow through sports

Women’s Sports

Gainbridge® is committed to investing in women’s sports because it is the right thing to do for our business and the communities where we work and live. More than 40% of our sports sponsorship dollars support women’s sports. Gainbridge® brand ambassadors include Caitlin Clark, Billie Jean King, Annika Sorenstam, and most recently, Gainbridge® added U.S. Soccer legend and two-time Olympic gold medalist Briana Scurry.

Motorsports

In the world of motorsports, innovation and speed are at the forefront of team success. The parallels between racing and our business˗a commitment to success, innovation, technology, and making every second count˗ensure meaningful motorsports partnerships. Gainbridge® invests in NASCAR, IndyCar and Formula 1, three of the top circuits in the world.

Marquee Events

Gainbridge® uses major sporting events as vehicles to drive brand awareness and create impact in communities around the country. Gainbridge® is the presenting sponsor of the Indianapolis 500®, a founding partner of the Crypto.com F1 Miami Grand Prix, the title sponsor of The ANNIKA driven by Gainbridge at Pelican, and the title sponsor of the Billie Jean King Cup by Gainbridge.