Annuities 101

5

min read

How much does an annuity cost? A guide on fees and commissions

Amanda Gile

Amanda Gile

January 28, 2025

While many financial products — including annuities — come with fees, understanding them upfront helps you make a more informed decision. There's no avoiding these additional costs, but you should know how much you're paying for an annuity contract upfront.

All compliant providers publish detailed disclosures and transparent fee schedules so you know the true cost of your annuity before making a deposit. But without previous experience with annuities, it can be difficult to understand how these fees function in your investment plan.

Thankfully, annuity fees fall into a few standard categories and share similar traits across annuity contract types and providers. Learning the most common annuity fees gives you greater discernment as you explore available contracts, estimate the actual cost of annuities, and choose an ideal package.

Since annuity fees vary widely depending on contract type and optional features, they can significantly influence long-term income and returns.

{{key-takeaways}}

What are annuity fees and why do they matter?

Determining the cost of an annuity involves more than just looking at the initial deposit and expected growth. To understand the full cost, you also must consider any commissions and fees that come with the annuity.

These may include simple-to-calculate flat rates or more dynamic fee models that shift with the latest stock market swings. Annuity fees might be one-and-done or repeat on an annual schedule, and they may include optional add-on fees or penalties for withdrawing too early.

Alternatively, some digital native annuity platforms like Gainbridge® allow you to buy annuities directly, eliminating the commissions or hidden fees a traditional broker or advisor would take. Be sure to include all of the expected and potential expenses listed in your specific plan when determining how these costs affect long-term gains.

6 annuity fees and commissions to consider

Each annuity contract has a unique fee schedule, but many plans share a few standard costs. Reviewing the most common annuity fee types helps you better anticipate the price implications of opening a contract.

Not all annuities charge upfront commissions. Some digital platforms AS Gainbridge offer commission-free options, while others bundle costs into ongoing fees.

1.   Surrender charges

Surrender charges and deferred sales charges are similar but not exactly the same. Both are fees you pay for withdrawing money before the end of the set term. But surrender charges (also know as withdrawal charges) usually apply to insurance products and annuities, and deferred sales charges are more common with mutual funds.

Depending on the annuity's contract, you may be allowed to make penalty-free withdrawals at particular times. Some contracts also have add-on benefits that let you  take out money early (without paying a surrender or withdrawal charge) under circumstances like medical emergencies. And most annuities allow you to withdraw up to 10% of your account’s value per year. If this is the case, when you withdraw more than 10% of your account value, you may incur surrender charges.

Anyone investing in deferred annuities must review the surrender charge schedule to fully grasp the fee implications on early withdrawals.

2.   Administrative

From recordkeeping and data storage to transaction processing and customer care, there are many costs involved in running an insurance company. To account for these infrastructure expenses, insurers often add recurring fees listed as administrative into their annuity contracts.

An administrative fee is usually less than 1% of an annuity's total value and is typically charged once per year. While this is a standard part of annuity prices offered through third-party providers, on online platforms where you can buy an annuity directly — like Gainbridge® — there are no administrative fees. This dramatically cuts down on administrative commissions and expenses, putting more money back in your hands.

3.   Upfront

When you open an annuity, you might pay your first commission as an upfront fee. Also known as sales loads, upfront fees are one-time charges set as a percentage of your total principal that typically range between 1–8%. For instance, if you pay a commission of 7% on a lump sum investment of $100,000, your actual deposit is $93,000. 

4.   Riders

Annuity riders are optional benefits you can include in your annuity for extra protections, including fixed income for life, inflation-adjusted withdrawals, and long-term care bonuses. While riders can help provide peace of mind, they can put a dent in your growth. Typically, each rider costs a percentage of your annuity's value annually, so review how each of these benefits impacts your earnings potential before deciding whether they're worth it.

5.   Mortality and expense risk

When insurers offer protections such as guaranteed lifetime income or death benefits, they include a mortality and expense risk (M&E) fee as a form of protection. Most common in variable and fixed index annuities, these fees cover the risk insurance providers take when agreeing to pay beneficiaries if you die — or if you outlive your savings with lifetime guaranteed withdrawals.

Similar to upfront fees, M&E fees are a percentage (usually 0.5–1.5%) of your account's value, but you pay them annually.

6.   Underlying investment fees

If you’re familiar with management fees on mutual funds or exchange-traded funds, underlying investment fees play a smilar role in annuities. With this fee, you're paying the annuity's fund manager to oversee your investments, including market analysis, custodial services, and transaction costs like brokerage fees.

Many variable annuities use expense ratios — or a set percent of the fund's net assets — to express how much you'll pay in underlying investment fees yearly. Each investment vehicle has a distinct expense ratio attached to it, so review your provider’s list of these ratios to estimate your portfolio’s cost.

 

Annuity cost by type

Generally, if an annuity offers greater growth potential, direct market exposure, or customization, it has higher fees. By contrast, annuities with set-in-stone rates and limited add-ons can have fewer fees.

Fees for different annuity types

  • Variable annuities: This contract type lets you link your potential returns with assets like mutual funds. Although the volatility in variable annuities increases their risk-to-return profile, managing these assets can come with higher administrative and managerial costs.
  • Fixed index annuities: A fixed index annuity tracks the performance of a market index like the S&P 500 while simultaneously offering a guaranteed (or fixed) minimum rate of return. In this arrangement, your account is credited with interest liked to potential the index it tracks while enjoying protection during down years. But you’ll have to pay administrative and managerial fees.
  • Fixed annuities: The predictability of a fixed interest annuity generally makes it easier to calculate your total fees from your term's start. It’s simple to figure out how much you'll pay, and the total fees may be less expensive since this type avoids market volatility or the extra managerial expenses of trading assets.
  • Immediate annuities: An immediate annuity is fixed and predictable for your entire term because it instantly converts a lump sum of cash into a guaranteed income stream. Without underlying investments or market exposure, these products come with lower maintenance fees.
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Want more from your savings?
Compare your options
Question 1/8
How old are you?
Why we ask
Some products have age-based benefits or rules. Knowing your age helps us point you in the right direction.
Question 2/8
Which of these best describes you right now?
Why we ask
Life stages influence how you think about saving, growing, and using your money.
Question 3/8
What’s your main financial goal?
Why we ask
Different annuities are designed to support different goals. Knowing yours helps us narrow the options.
Question 4/8
What are you saving this money for?
Why we ask
Knowing your “why” helps us understand the role these funds play in your bigger financial picture.
Question 5/8
What matters most to you in an annuity?
Why we ask
This helps us understand the feature you value most.
Question 6/8
When would you want that income to begin?
Why we ask
Some annuities allow income to start right away, while others allow it later. This timing helps guide the right match.
Question 6/8
How long are you comfortable investing your money for?
Why we ask
Some annuities are built for shorter terms, while others reward you more over time.
Question 7/8
How much risk are you comfortable taking?
Why we ask
Some annuities offer stable, predictable growth while others allow for more market-linked potential. Your comfort level matters.
Question 8/8
How would you prefer to handle taxes on your earnings?
Why we ask
Some annuities defer taxes until you withdraw, while others require you to pay taxes annually on interest earned. This choice helps determine the right structure.

Based on your answers, a non–tax-deferred MYGA could be a strong fit

This type of annuity offers guaranteed growth and flexible access. Because it’s not tax-deferred, you can withdraw your money before age 59½ without IRS penalties. Plus, many allow you to take out up to 10% of your account value each year penalty-free — making it a versatile option for guaranteed growth at any age.

Fixed interest rate for a set term

Penalty-free 10% withdrawal per year

Avoid a surprise tax bill at the end of your term

Withdraw before 59½ with no IRS penalty

Earn

${CD_DIFFERENCE}

the national CD average

${CD_RATE}

APY

Our rates up to

${RATE_FB_UPTO}

Based on your answers, a non–tax-deferred MYGA could be a strong fit for your retirement

A non–tax-deferred MYGA offers guaranteed fixed growth with predictable returns — without stock market risk. Because interest is paid annually and taxed in the year it’s earned, it can be a useful way to grow retirement savings without facing a large lump-sum tax bill at the end of your term.

Fixed interest rate for a set term

Penalty-free 10% withdrawal per year

Avoid a surprise tax bill at the end of your term

Withdraw before 59½ with no IRS penalty

Earn

${CD_DIFFERENCE}

the national CD average

${CD_RATE}

APY

Our rates up to

${RATE_FB_UPTO}

Based on your answers, a tax-deferred MYGA could be a strong fit

A tax-deferred MYGA offers guaranteed fixed growth for a set term, with no risk to your principal. Because taxes on interest are deferred until you withdraw funds, more of your money stays invested and working for you — making it a strong option for growing retirement savings over time.

Fixed interest rate for a set term

Tax-deferred earnings help savings grow faster

Zero risk to your principal

Flexible term lengths to fit your timeline

Guaranteed rates up to

${RATE_SP_UPTO} APY

Based on your answers, a tax-deferred MYGA with a Guaranteed Lifetime Withdrawal Benefit could be a strong fit

This type of annuity combines the predictable growth of a tax-deferred MYGA with the security of guaranteed lifetime withdrawals. You’ll earn a fixed interest rate for a set term, and when you’re ready, you can turn your savings into a dependable income stream for life — no matter how long you live or how the markets perform.

Steady income stream for life

Tax-deferred fixed-rate growth

Up to ${RATE_PF_UPTO} APY, guaranteed

Keeps paying even if your account balance reaches $0

Protection from market ups and downs

Based on your answers, a fixed index annuity tied to the S&P 500® could be a strong fit

This type of annuity protects your principal while giving you the potential for growth based on the performance of the S&P 500® Total Return Index, up to a set cap. You’ll benefit from market-linked growth without risking your original investment, along with tax-deferred earnings for the length of the term.

100% principal protection

Growth linked to the S&P 500® Total Return Index (up to a cap)

Tax-deferred earnings over the term

Guaranteed minimum return regardless of market performance

Let's talk through your options

It seems you’re not sure where to begin — and that’s okay. Our team can help you understand how different annuities work, answer your questions, and give you the information you need to feel confident about your next step.

Our team is available Monday through Friday, 8:00 AM–5:00 PM ET.

Phone

Call us at
1-866-252-9439

Email

Let’s find something that works for you

Your answers don’t match any of our current quiz results, but you can still explore other types of annuities that are available. Take a look to see if one of these could fit your needs:

Non–Tax-Deferred MYGA

Guaranteed fixed growth with flexible access

May be ideal for:

those who want to purchase an annuity and withdraw their funds before 591/2.

Learn more
Tax-Deferred MYGA

Fixed-rate growth with tax-deferred earnings for long-term savers

May be ideal for:

those seeking fixed growth for retirement savings.

Learn more
Tax-Deferred MYGA with GLWB

Guaranteed growth plus a lifetime income stream

May be ideal for:

those seeking lifetime income.

Learn more
Fixed Index Annuity tied to the S&P 500®

Market-linked growth with principal protection

May be ideal for:

those looking to get index-linked growth for their retirement money, without risking their principal.

Learn more

Consider a flexible fit for your age and goals

You mentioned you’re looking for [retirement savings / income for life / stock market growth], but since you’re under 25, you might benefit more from a product that gives you more flexibility to access your money early.

A non–tax-deferred MYGA offers guaranteed fixed growth and allows you to withdraw funds before age 59½ without the 10% IRS penalty. You can also take out up to 10% of your account value each year without a withdrawal charge, giving you more flexibility while still earning a predictable return.

Highlights:

Fixed interest rate for a set term (3–10 years)

Withdraw before 59½ with no IRS penalty

10% penalty-free withdrawals each year

Interest paid annually and taxable in the year earned

Learn more about non–tax-deferred MYGAs
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Amanda Gile

Amanda Gile

Amanda is a licensed insurance agent and digital support associate at Gainbridge®.

Enjoy commission-free annuities

with Gainbridge®

Is the fear of fees holding you back from buying an annuity? With Gainbridge®'s multi-year guaranteed annuity SteadyPace™, you’ll enjoy tax-deferred growth at a fixed APY without paying commissions. Instead of using third-party annuity companies, Gainbridge® takes a unique — and cost-effective — approach to selling annuities with our D2C digital model.

Without the need for intermediaries, you don't have to worry about hidden fees impacting your SteadyPace™ account, ensuring maximum principal preservation.

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Individual licensed agents associated with Gainbridge® are available to provide customer assistance related to the application process and provide factual information on the annuity contracts, but in keeping with the self-directed nature of the Gainbridge® Digital Platform, the Gainbridge® agents will not provide insurance or investment advice

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Key takeaways
Annuities come with a variety of fees—including surrender charges, administrative expenses, and commissions—that can significantly affect your long-term returns, so it’s essential to understand them before investing. 2
Common annuity fees include upfront sales loads, optional rider costs for added protections, and annual mortality and expense risk charges, especially in variable and fixed index annuities.
The cost of an annuity depends not only on your initial deposit but also on recurring fees and the specific type of contract you choose, with more complex or market-linked annuities typically carrying higher expenses.
Some newer online platforms let you purchase annuities directly, potentially lowering costs by eliminating commissions and administrative fees charged by traditional brokers or advisors.
Curious to see how much your money can grow?

Explore different terms and rates

Use the calculator
Want more from your savings?
Compare your options

Stay Ahead. Get the Latest from Gainbridge.

Join our newsletter for simple savings insights, updates, and tools designed to help you build a secure future.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

See how your money can grow with Gainbridge

Try our growth calculator to see your fixed return before you invest.

Interested in annuities? Take your savings knowledge with you

Get a quick breakdown of how Gainbridge® fixed annuities compare — and which one might be right for you.

How much does an annuity cost? A guide on fees and commissions

by
Amanda Gile
,
Series 6 and 63 insurance license

While many financial products — including annuities — come with fees, understanding them upfront helps you make a more informed decision. There's no avoiding these additional costs, but you should know how much you're paying for an annuity contract upfront.

All compliant providers publish detailed disclosures and transparent fee schedules so you know the true cost of your annuity before making a deposit. But without previous experience with annuities, it can be difficult to understand how these fees function in your investment plan.

Thankfully, annuity fees fall into a few standard categories and share similar traits across annuity contract types and providers. Learning the most common annuity fees gives you greater discernment as you explore available contracts, estimate the actual cost of annuities, and choose an ideal package.

Since annuity fees vary widely depending on contract type and optional features, they can significantly influence long-term income and returns.

{{key-takeaways}}

What are annuity fees and why do they matter?

Determining the cost of an annuity involves more than just looking at the initial deposit and expected growth. To understand the full cost, you also must consider any commissions and fees that come with the annuity.

These may include simple-to-calculate flat rates or more dynamic fee models that shift with the latest stock market swings. Annuity fees might be one-and-done or repeat on an annual schedule, and they may include optional add-on fees or penalties for withdrawing too early.

Alternatively, some digital native annuity platforms like Gainbridge® allow you to buy annuities directly, eliminating the commissions or hidden fees a traditional broker or advisor would take. Be sure to include all of the expected and potential expenses listed in your specific plan when determining how these costs affect long-term gains.

6 annuity fees and commissions to consider

Each annuity contract has a unique fee schedule, but many plans share a few standard costs. Reviewing the most common annuity fee types helps you better anticipate the price implications of opening a contract.

Not all annuities charge upfront commissions. Some digital platforms AS Gainbridge offer commission-free options, while others bundle costs into ongoing fees.

1.   Surrender charges

Surrender charges and deferred sales charges are similar but not exactly the same. Both are fees you pay for withdrawing money before the end of the set term. But surrender charges (also know as withdrawal charges) usually apply to insurance products and annuities, and deferred sales charges are more common with mutual funds.

Depending on the annuity's contract, you may be allowed to make penalty-free withdrawals at particular times. Some contracts also have add-on benefits that let you  take out money early (without paying a surrender or withdrawal charge) under circumstances like medical emergencies. And most annuities allow you to withdraw up to 10% of your account’s value per year. If this is the case, when you withdraw more than 10% of your account value, you may incur surrender charges.

Anyone investing in deferred annuities must review the surrender charge schedule to fully grasp the fee implications on early withdrawals.

2.   Administrative

From recordkeeping and data storage to transaction processing and customer care, there are many costs involved in running an insurance company. To account for these infrastructure expenses, insurers often add recurring fees listed as administrative into their annuity contracts.

An administrative fee is usually less than 1% of an annuity's total value and is typically charged once per year. While this is a standard part of annuity prices offered through third-party providers, on online platforms where you can buy an annuity directly — like Gainbridge® — there are no administrative fees. This dramatically cuts down on administrative commissions and expenses, putting more money back in your hands.

3.   Upfront

When you open an annuity, you might pay your first commission as an upfront fee. Also known as sales loads, upfront fees are one-time charges set as a percentage of your total principal that typically range between 1–8%. For instance, if you pay a commission of 7% on a lump sum investment of $100,000, your actual deposit is $93,000. 

4.   Riders

Annuity riders are optional benefits you can include in your annuity for extra protections, including fixed income for life, inflation-adjusted withdrawals, and long-term care bonuses. While riders can help provide peace of mind, they can put a dent in your growth. Typically, each rider costs a percentage of your annuity's value annually, so review how each of these benefits impacts your earnings potential before deciding whether they're worth it.

5.   Mortality and expense risk

When insurers offer protections such as guaranteed lifetime income or death benefits, they include a mortality and expense risk (M&E) fee as a form of protection. Most common in variable and fixed index annuities, these fees cover the risk insurance providers take when agreeing to pay beneficiaries if you die — or if you outlive your savings with lifetime guaranteed withdrawals.

Similar to upfront fees, M&E fees are a percentage (usually 0.5–1.5%) of your account's value, but you pay them annually.

6.   Underlying investment fees

If you’re familiar with management fees on mutual funds or exchange-traded funds, underlying investment fees play a smilar role in annuities. With this fee, you're paying the annuity's fund manager to oversee your investments, including market analysis, custodial services, and transaction costs like brokerage fees.

Many variable annuities use expense ratios — or a set percent of the fund's net assets — to express how much you'll pay in underlying investment fees yearly. Each investment vehicle has a distinct expense ratio attached to it, so review your provider’s list of these ratios to estimate your portfolio’s cost.

 

Annuity cost by type

Generally, if an annuity offers greater growth potential, direct market exposure, or customization, it has higher fees. By contrast, annuities with set-in-stone rates and limited add-ons can have fewer fees.

Fees for different annuity types

  • Variable annuities: This contract type lets you link your potential returns with assets like mutual funds. Although the volatility in variable annuities increases their risk-to-return profile, managing these assets can come with higher administrative and managerial costs.
  • Fixed index annuities: A fixed index annuity tracks the performance of a market index like the S&P 500 while simultaneously offering a guaranteed (or fixed) minimum rate of return. In this arrangement, your account is credited with interest liked to potential the index it tracks while enjoying protection during down years. But you’ll have to pay administrative and managerial fees.
  • Fixed annuities: The predictability of a fixed interest annuity generally makes it easier to calculate your total fees from your term's start. It’s simple to figure out how much you'll pay, and the total fees may be less expensive since this type avoids market volatility or the extra managerial expenses of trading assets.
  • Immediate annuities: An immediate annuity is fixed and predictable for your entire term because it instantly converts a lump sum of cash into a guaranteed income stream. Without underlying investments or market exposure, these products come with lower maintenance fees.

Enjoy commission-free annuities with Gainbridge®

Is the fear of fees holding you back from buying an annuity? With Gainbridge®'s multi-year guaranteed annuity SteadyPace™, you’ll enjoy tax-deferred growth at a fixed APY without paying commissions. Instead of using third-party annuity companies, Gainbridge® takes a unique — and cost-effective — approach to selling annuities with our D2C digital model. Without the need for intermediaries, you don't have to worry about hidden fees impacting your SteadyPace™ account, ensuring maximum principal preservation.

Amanda Gile

Linkin "in" logo

Amanda is a licensed insurance agent and digital support associate at Gainbridge®.